Inside a world where by tech CEOs usually keep meticulously curated company personas, Mariya Nurislamova stands out for embracing a path that several dare to tread. As the co-founder and CEO of Scentbird, one of the foremost fragrance membership products and services in North The us, Mariya has proven herself being a forward-considering organization chief. But outside of her achievement in the corporate world, she has also emerged as a spiritual guidebook and intuitive Instructor, a metamorphosis she shares overtly by her YouTube channel, “This Is Mariya.”
This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova The most unconventional—and persuasive—figures in the fashionable entrepreneurial landscape.
Making Scentbird: A Fragrance Disruptor
Mariya’s business enterprise career took flight in 2014 when she co-founded Scentbird, a company intended to make designer fragrances a lot more accessible by way of a month-to-month membership model. Modeled after Netflix, but for perfume enthusiasts, Scentbird quickly grew to become a go-to platform for fragrance discovery. Beneath her leadership, the business grew to provide in excess of 700,000 subscribers, giving usage of a lot more than 800 fragrances from major world-wide brands.
With a powerful Basis in brand approach, source chain logistics, and advertising and marketing, Mariya successfully attracted enterprise funds, participated within the Y Combinator accelerator, and assisted Scentbird scale right into a $100M+ earnings business. She later on expanded her portfolio with Deck of Scarlet, a magnificence brand, and Drift, an automobile fragrance firm.
But though her track record inside the startup earth was soaring, Mariya was quietly going through a spiritual transformation that may soon spill into the public eye.
The Awakening: A Shift to Spirituality
About 2018, Mariya knowledgeable what she referred to as a spiritual awakening. This internal evolution influenced her to dive into metaphysics, Power perform, meditation, and intuitive channeling. As she deepened her spiritual follow, she started generating information that can help Many others take a look at their very own consciousness, ultimately launching her YouTube channel “This Is Mariya.”
The channel, which now has over a hundred,000 subscribers, options a variety of information—guided meditations, soul healing methods, chakra function, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply private. She invites her viewers to attach with on their own, the divine, and also the unseen energies that condition our each day lives.
Her followers frequently explain her articles as transformative, and she has cultivated a deeply faithful spiritual audience as a result of regular engagement and authenticity.
Controversy on the Crossroads of Id
Even though numerous have embraced Mariya’s twin identity, Many others have elevated eyebrows—particularly as her metaphysical beliefs became a lot more publicly obvious. In 2024, a characteristic by The Organization of Fashion spotlighted The stress between her roles being a tech CEO and a spiritual Instructor.
Many of Mariya’s statements—including opinions on option therapeutic, extraterrestrial beings, and controversial sights on historic figures—sparked backlash from people, influencers, as well as former collaborators. Various elegance influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social media marketing forums debated the appropriateness of her beliefs in relation to her leadership placement inside of a mainstream brand.
In response, Mariya clarified that her spiritual teachings are private and presented underneath her first name only, deliberately separated from her Expert identity. But the controversy opened up a broader discussion about no matter if general public figures can—or should really—compartmentalize their beliefs in the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. While numerous founders strive to maintain a picture of neutrality, she has picked out to point out up as her comprehensive self. This volume of transparency is usually both of those magnetic and polarizing.
On a person hand, her authenticity is refreshing. She provides emotional intelligence and mindfulness to an market usually focused entirely on scale and system. On the opposite, her outspokenness about spiritual subjects invites scrutiny, specifically in an period when on the internet content material can rapidly go viral and provoke strong reactions.
Continue to, Mariya’s technique speaks to some further cultural shift. As more people take a look at wellness, consciousness, and personal improvement, figures like her—who bridge the spiritual and product worlds—may possibly grow to be more prevalent, not considerably less.
Businesswoman. Mystic. Influencer.
Along with functioning her firms and YouTube channel, Mariya has constructed an ecosystem of spiritual choices. She hosts retreats, provides personal channeling periods, sells spiritual applications, and has even posted a e-book titled seventy two Keys to Manifestation. She’s basically made a parallel enterprise while in the spiritual House—completely individual from her role at Scentbird, nevertheless equally as structured and scalable.
Her spiritual brand, like her splendor manufacturer, is international, polished, and practical experience-pushed. It’s distinct that Mariya applies precisely the same volume of concentrate and creativeness to both of those spheres of her daily life. Irrespective of whether foremost a crew of developers or channeling divine Power for just a guided meditation, she delivers with clarity and conviction.
The Street Ahead
Mariya Nurislamova’s journey raises vital questions on id, Management, and scentbird ceo community life. Can a tech CEO even be a mystic? Should really business leaders share their own beliefs with the general public? What occurs when Those people beliefs obstacle standard norms?
Regardless of the responses, Mariya proceeds to stroll her path unapologetically. She represents a fresh generation of business people—ones who aren’t frightened to generally be complicated, spiritual, and multidimensional. Her boldness may Price her some partnerships, but In addition, it earns her admiration from people who value truth of the matter about conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means to generally be a CEO. She’s redefining what this means for being whole.
Mariya Nurislamova life on the intersection of logic and instinct, small business and spirit, leadership and vulnerability. Her Tale is often a bold testomony to living authentically, regardless if that authenticity includes risk. As she carries on to broaden her twin empire—the two earthly and cosmic—she invitations us all to take into consideration what it means to guide with soul.
Whether or not the thing is her as being a visionary or simply a provocateur, one thing is definite: Mariya Nurislamova isn't fearful to break the mildew.